When George Strait and his business partner Tom Cusick purchased The Resort at Tapatio Springs in Boerne back in 2012, it wasn’t just a business move—it was born out of genuine love for the property and a vision to transform it into a golf resort the entire region could take pride in. Over the years, locals have embraced the upgrades, and the resort has become a point of pride for the community. Despite selling over 100 million albums and scoring 60 number-one hits, Strait, often called “King George” by fans, remains remarkably modest and protective of his private life. “Country music is important to me, but it’s not my whole life,” he says. “I like to be outdoors, I like to hunt, I like to fish, I like to play golf.” Though he grew up idolizing legendary, hard-living country artists like Merle Haggard, George Jones, Johnny Cash, and Western Swing pioneer Bob Wills, Strait has steered clear of the controversies that often followed his heroes. “George Strait is the ultimate family man,” says longtime songwriting partner Dean Dillon. “Every time I’m around him, it’s not long before his son Bubba is there. George, Bubba, and Norma are as close-knit a family as you’ll ever find.” What sets Strait apart is not just his chart-topping hits and record-breaking sales but his longevity and relevance in a constantly evolving genre. While Garth Brooks was soaring over stadium crowds in the 1990s, Strait achieved equal success sticking to traditional country music, letting his talent and music speak for themselves. Even as younger artists experimented with pop-country and rap hybrids, the easygoing Texan reminded fans of his enduring place in country music with his compilation, 50 Number Ones—a remarkable achievement when you consider Elvis Presley had 18 number-one singles