Kanye West’s new electric vehicle is going viral on social media platforms like TikTok and X, but there’s one thing worth noting: West and his Yeezy brand had nothing to do with the creation of this vehicle. In a viral video posted to. The post shows an oddly shaped vehicle moving at a snail’s pace with the Peterson Automobile Museum sign in the background. The car was all black and had a strange shape, making it unclear for passengers to get in and out. The caption on the post reads: “Kanye West – Yeezy Cybertruck, Fire or Trash?” Although many believe the rapper has ventured into the auto industry, the “car” is actually a concept vehicle designed by United Nude, a footwear brand.
The vehicle, called the Lo-Res Car, was developed by the company’s creative director and founder, Rem D. Koolhaas, and sold for more than $100,000 at the 2021 Bring a Trailer auction . This car is said to be inspired by the Lamborghini Countach and only four models were produced, all for promotional purposes. “The Lo Res Car shape comes from a 3D downscaling of the iconic Lamborghini Countach, a design by Marcello Gandini (at Bertone) from the early 1970s,” said United Naked. The car’s name comes from the Lo Res Project, one of the brand’s signature concepts. “The Lo Res design method is based on the principle of redesigning the same object in a sequence, each time reducing the 3D resolution, resulting in a more discrete and abstract design each step of the way.” Hence the strange shape.
United Naked said the Lo Res Car can only be driven at a speed of 50 km/h and the car is not allowed on the street because this would “compromise its experimental and radical design”. its”. Even though the car was created in 2016, it has grown in popularity due to speculation surrounding the unusual collaboration between Tesla and Yeezy. Users flocked to social media platforms to comment on the unusual car until X dispelled rumors that West actually created the Lo Res Car. Posts on X include context to avoid spreading misinformation. It states that “This vehicle is not a Tesla Cybertruck nor is it affiliated with Kanye West or his company Yeezy.”
Many comments left under the post highlighted its strange design, with one person even saying that the car “looks like a glass coffin.” The caption on the post read: “Kanye West – Yeezy Cybertruck, Fire or Trash?” Although many believe the rapper has ventured into the auto industry, the “car” is actually a concept vehicle designed by United Nude, a footwear brand. The vehicle, called the Lo-Res Car, was developed by the company’s creative director and founder, Rem D. Koolhaas, and sold for more than $100,000 at the 2021 Bring a Trailer auction .
This car is said to be inspired by the Lamborghini Countach and only four models were produced, all for promotional purposes. “The Lo Res Car shape comes from a 3D downscaling of the iconic Lamborghini Countach, a design by Marcello Gandini (at Bertone) from the early 1970s,” said United Naked. The car’s name comes from the Lo Res Project, one of the brand’s signature concepts. “The Lo Res design method is based on the principle of redesigning the same object in a sequence, each time reducing the 3D resolution, resulting in a more discrete and abstract design each step of the way.” Hence the strange shape. United Naked said the Lo Res Car can only be driven at a speed of 50 km/h and the car is not allowed on the street because this would “compromise its experimental and radical design”. its”.
Even though the car was created in 2016, it has grown in popularity due to speculation surrounding the unusual collaboration between Tesla and Yeezy. Users flocked to social media platforms to comment on the unusual car until X dispelled rumors that West actually created the Lo Res Car. Posts on X include context to avoid spreading misinformation. It states that “This vehicle is not a Tesla Cybertruck nor is it affiliated with Kanye West or his company Yeezy.” Many comments left under the post highlighted its strange design, with one person even saying that the car “looks like a glass coffin”.