“I WILL PULL COCA-COLA OUT OF THE SUPER BOWL IF BAD BUNNY PERFORMS.” With those words, Bills owner Terry Pegula turned a halftime show into a battlefield. The NFL thought it was unveiling a headliner. Instead, it ignited an all-out corporate war. Pegula’s ultimatum — cancel Bad Bunny or lose Coca-Cola — has rattled boardrooms, advertisers, and millions of fans who never imagined soda and football would collide in the culture war. The league’s response? Shocking. The fallout? Even bigger.