The smallest Jeep is leaving the U.S. market.
The Jeep Renegade will not return to the United States for the 2024 model year, according to Automotive News. The small crossover has become less and less popular since its debut almost 10 years ago.
The Renegade was introduced in 2014. The mini crossover is based on the same architecture that underpins the Fiat 500X and Fiat 500L, and American-market examples were built at the same facility in Melfi, Italy. Renegades for some international markets are built in Goiana, Brazil, and Guangzhou, China, making it the first Jeep product to be wholly assembled outside of the United States.
The Fiat-based SUV was still marketed as a full-fledged Jeep, with a Trailhawk model that offered a low-range gearbox and some real chops. The model seemed to work. Renegade sales peaked at 103,434 units in 2017. The falloff since then has been dramatic, though, as the segment has heated up.
While the Jeep brand and good marketing go a long way, we were never all that impressed by the 500X or 500L, and the Renegade suffered from its humble beginnings. Last year, Jeep sold just over 27,000 units, and this year is looking worse. Given that it’s about time for it to get a full redesign anyway, we’re not surprised to see Jeep kill off its least compelling offering. We wouldn’t be surprised to see Jeep take another crack at this segment, but for now, the only imported Jeep is no longer being imported.
