Dacia, a low-cost automaker, closed its online vehicle sales platform today in an apparent protest or publicity ploy against Black Friday.

As an alternative to holding up for a particular day to give the greatest rates and bargains on its Sandero supermini, Duster SUV, and Jogger MPV, Dacia claims that this decision will assist showcase its dedication to providing good value on its model line all year round.

The Friday following Thanksgiving in the US is known as “Black Friday,” an import from the United States. It usually signals the beginning of the Christmas shopping season, and since US-based online marketplaces are so prevalent online, Europe has also seen a rise in this phenomena.

However, Dacia’s exploration shows that purchasers are withdrawing from the spend-fest this year, have some misgivings of the worth on offer and needing to set aside cash during the cost for most everyday items emergency.

Dacia says the shopping extravaganza following Thanksgiving can lead customers to overspend on things they don’t need, and that 70% of Brits trust it’s simply a showcasing trick. Retailers will frequently utilize stunts like raising the cost of a thing for half a month prior to the eagerly awaited day to then ‘reduce’ the cost on the shopping extravaganza following Thanksgiving, or offering extraordinary arrangements on things that are restricted in stock to then upsell buyers to an alternate item with a more noteworthy overall revenue.

Luke Wide, Dacia’s image chief for the UK, said: ” At Dacia, the shopping extravaganza following Thanksgiving is only an ordinary Friday. Closing down our internet based deals for the day is a striking move yet it shows our obligation to being the UK’s main vehicle producer for esteem. This is a method for taking care of business. The shopping extravaganza following Thanksgiving can undoubtedly lead customers to overspend on items they don’t require – which isn’t what’s going on with Dacia.

“You can take a break and buy from us tomorrow, confident that you’re getting the best value on the market, knowing our cars are built tough and built to last.”

Our six-month Sandero test showed that affordable can definitely equate to happy.

Throughout Black Friday, Dacia’s online sales platform and configurator will be unavailable. Our consumer team has uncovered some fantastic, and real, deals on everything from pressure washers to dashcams, so if you’re less skeptical and would like to check out some of the best offers available, please do so.